QLVL members - Alena Anishchanka
Alena Anishchanka received Honors in Germanic Languages (English-German) at Yanka Kupala State University of Grodno (Belarus) in 1999. In 1999-2002, she completed a graduate program in Germanic Languages at Minsk State Linguistics University (Belarus). From 2002 to 2008, she taught Lexicography, Linguistic Anthropology and Translation in the Cross-cultural Communication Program at Yanka Kupala State University and continued her research into the semantics of color words. She presently holds a four-year doctoral scholarship from the University of Leuven (DBOF) and is pursuing a PhD degree within the QLVL research unit
Phone: ++32 16 32 48 21
Fax: ++32 16 32 47 67
Surface mail: Department of Linguistics, Blijde-Inkomststraat 21 PO Box 03308, B-3000 Leuven, Belgium
Office: room 02.38 of the Faculty of Arts of the University of Leuven
Multivariate usage-based analysis of onomasiological choices of color words
Alena's PhD project develops the onomasiological line of research in QLVL, focusing on structural and contextual aspects of language internal variation. More specifically, it aims to investigate the interaction between concept-related and situational parameters in the semantics of color names in American advertising discourse.
The study is based on an extensive self-constructed corpus of color names and color samples used by leading US manufacturers for marketing purposes in a number of product sectors. The analysis of specific usage situations ? online marketing materials ? provides three types of linguistic and extralinguistic information: the referential range of color names, their morphosyntactic features, and contextual or lectal parameters in color naming. These diverse aspects of color categorization are brought together in a multivariate model of lexical semantics as developed in QLVL. Multivariate statistical techniques will be used to explore the correlations between the different aspects of color categorization and identify the significant factors that determine speaker choices in color naming.
It is expected that the fine-grained analysis of color naming and color categorization from semasiological and onomasiological perspective will provide insights into complex interactions between conceptual factor (such as vagueness and prototypicality of the color concept, entrenchment and complexity of the color name, specificity of the color name and color concept) and lectal factors (product domain, type of product, target consumer, manufacturer).
The chosen granularity of the analysis is aimed to fill the gap between a universally oriented modeling of color categorization in ideal speaker-hearers and an analysis restricted to a specific product domain. This will allow access to more general tendencies in lexicogenetic processes and reveal specific ways of conceptualizing the onomasiological targets, in this case color shades.
The following publications are representative of Alena's research. The rest of her published work can be found in the QLVL publication list.
Anishchanka, A., Speelman, D. and D. Geeraerts. (in press). "Sociolectal variation in the length of color terms used in advertising". Belgrade BELLS.
Anishchanka, A. 2010. "Vantage construal in the attributive use of basic color terms: the AcN and N of Nc constructions". Language Sciences 32(2): 170-183.
Anishchanka, A. 2007. "Color words in painting descriptions: some linguistic evidence for entity-like conceptualization". In Robert E. MacLaury, Galina V. Paramei and Don Dedrick (eds.), Anthropology of Colour: Interdisciplinary Multilevel Modelling 381?395, Amsterdam: John Benjamins.